The
actual secret of working smarter, not harder, is to focus on your strengths,
& outsource the rest. Technically challenged? No worries - outsource the
technical mumbo jumbo, & focus on generating content & driving traffic.
For
tiny business owners, this sounds like a dream - nice, but unrealistic. As the
saying goes, funds doesn't grow on trees, & until it does, you are trapped
by Catch 22. Or are you?
What
is a content management process? At it is most basic, it is a device which
stores website content in a database than as an integral part of html pages,
& which displays the content to a page structure on demand.
Well,
not necessarily. Think content management systems.
But
that is the tip of the iceberg - website content management systems pack the
power to handle an wonderfully wide selection of functions, from contact
management to interactive applications such as forums to chat to walking a
blog, to anything you could require to do along with your website.
Web
page management tools come in lots of flavors, but the central idea is simple:
let the process handle the technical stuff behind the scenes, while you focus
on more important tasks. With no knowledge of html or any programming
languages, you can add, edit & delete content on your site.
Perhaps
much choice! The mere act of choosing right for your business can be a daunting
task. For some idea about the number of choices, take a glance at
www.cmsmatrix.org. There's dozens on dozens of systems listed there, & more
new systems are being created every day. Where do you start?
What
is more, there is a wide choice of free content management application from
which to pick. Content Management System Making
the right choice is critical. First, no matter the way you slice it, every
content management process comes with a learning curve. The last thing you
require is a significant investment, in terms of time & energy, in a
process that you ultimately discover doesn't meet your business objectives.
Another
potential concern is consolidation. There's hundreds of systems today, but lots
of will likely fall in to disuse in the finish. Those with or tiny numbers of
developers would be most vulnerable - not because they are not amazing people
with great systems - but because the critical mass of development initiative
can basically move on to other projects.
Yes,
selecting a website content management process is a challenging process. &
yes, the accompanying learning curve will likely be even more challenging.
No comments:
Post a Comment